1.The web and international commerce https://www.apple.com/choose-country-region/ From the slide no. 4 of chapter 9. For example, Apple Inc create their own website to be more user-friendly by providing multiple languages to the various users who visit the website. From the reason that the ratio of non-English speakers to English speakers on the web is growing. In my opinion, Apple has understands the pain point of the customer who cannot speak English. For example, the customer wants to understand the information of the MacBook with their own languages in order to get to know what the product can really do. This is common practice that before buying anything, we need detailed information on the product to see if it is worth buying or not. Therefore, the way that Apple supports multiple languages, would affect the company image to be more positive and also can promote more their revenue from getting more customers. 2. Electronic payment mechanisms h...